Welcome Sports is Brisbane’s unique not-for-profit sporting hub – dedicated to giving all members of the community, including refugees, international students, people seeking asylum, and migrants the opportunity to get involved, get active and get connected.
Welcome Sports Ltd is a joint initiative of the El Salvador Soccer Club and Multicultural Australia. Through partnerships and facilities at the Yeronga Sports Precinct, they provide a range of sport and recreation programs, activities and events for Brisbane’s diverse communities.
The Welcome Sports logo is a distinctive monogram that abstracts the letter ‘W’ to suggest balls or players in motion. In different applications (ie. animations) the symbolism of the mark is illustrated explicitly.
Inkahoots also conceived a range of messaging including the strapline Join in. Play on. Belong. to reinforce the initiative's goal of building an active and welcoming community through sport.