Advance to Zero
Advance to Zero is a groundbreaking national initiative of the Australian Alliance to End Homelessness. The campaign drives local communities to work strategically over four years, to reduce to zero the number of rough sleepers and homeless families living in cars and motels in their city.
Through the collective impact of communities across Australia working together around permanent housing, targeted, data-driven solutions, homelessness can be ended. Advance to Zero will register all homeless individuals and families in participating communities, manage data collection and performance tracking, and respond to system challenges in housing people experiencing homelessness.
The visual identity builds a sense of possibility, presenting the positive idea that eliminating homelessness is necessary and achievable.
Campaign photography by Katie Bennett.