Inkahoots was asked to create the official poster for ICOGRADA's international design week, Optimism. We've made an interactive poster (aren't they all?) with a choice of conflicting messages. Hang it one way and display a quote by Voltaire: "Optimism is the madness of insisting that all is well when we are miserable". Or turn off the news and turn it upside down to display ICOGRADA's definition: "to expect the best possible outcome; the belief that good will triumph".

The poster is screen printed in five colours and a limited number were available at the event.